How would you feel if you failed once. Or maybe twice. How about 217 times?
Schulz was enthralled by the Italian coffee shops. The espresso bars in Milan served cappuccinos, knew customers by name, and created a unique experience for the customers.
Schulz returned home with his head filled with ideas for the coffee shop he was working for – “Starbucks’. But the owners of Starbucks, Gerald Baldwin and Gordon Bowker refused to take up any of his ideas. Instead of giving up on his ideas and going on with his life, Schulz quit Startbucks .
He wanted to start his own Italian coffee shop. But to do that, he needed 1.6 million in funding. He was turned down by 217 investors, He heard 217 times that his idea was not worth investing in and Schulz held on to his idea every single time.
Well there was a 218th investor who thought the Italian coffee shop had potential and the rest is history.
In August 1987, about two years after quitting Starbucks to start his own coffee shop, Schultz purchased Starbucks for $3.8 million. He became the CEO of Starbucks Corporation and grew it from six stores to over 1600 stores worldwide.
Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan Press On! has solved and always will solve the problems of the human race.”― Calvin Coolidge
Talent vs Persistence
There is no question about it. Persistence is the clear winner.
You might have talent but without the persistence to show up, hold on, learn- talent is not going to take you anywhere.
Talent without persistence is like a bird without wings- there was never a chance to soar up high.
How to be persistent even when it gets hard
Before we get into how to stick to something, we will have to ponder on why we stick to something.
It’s our interest. Interest in something gives purpose. And when the purpose is clear, sticking to something becomes more of a necessity – driven from inside.
Do you want to become a runner? That’s interest.
Interest makes you do something- but when running has a purpose – like wanting to complete a marathon or bringing down the level of your cholesterol or having more energy to play with your kids – it becomes more meaningful.
Purpose lends you strength. Purpose makes you stick to your goals.
Look for a purpose that motivates you.
Now that you have found your purpose- all you have to do is show up everyday. No matter what. No matter how long. Showing up with your running shoes on is more important than running the 5 miles.
This is the beginning and beginnings are meant to be slow. Beginnings are meant to be hard and beginnings are meant to suck.
So start slow, show up and be prepared to be the worst you have ever been in your life.
Because tomorrow – you will be better than today.
Now you are in the middle of the race. You showed up every single day. And are past the worst.
Now its time to look at where you have to improve.
Doing the same thing everyday will form a habit – but it will not make you better – if you do not know where you need improvement. Doing the same mistakes everyday will not change the outcome.
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